MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01117nam a2200325 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PPANPs |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211220123424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211220s2021 my ||||e |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789672912040 |
| Terms of availability |
RM 39.00 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PPANPs |
| Language of cataloging |
eng |
| Transcribing agency |
BNM |
| Modifying agency |
PPANPs |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.827 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.827 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
NOO |
| D; M; MR; R; Pt:; Crt |
E |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.827 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
NOO |
| D; M; MR; R; Pt:; Crt |
R |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Noor Hasmini Abd Ghani, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand Management : |
| Remainder of title |
CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT / |
| Statement of responsibility, etc. |
NOOR HASMINI ABD GHANI, MD. KASHEDUL WAHAB TUHIN |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kota Bahru, Kelantan : |
| Name of producer, publisher, distributor, manufacturer |
UMK Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2021?] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
147 pages ; |
| Dimensions |
23 cm |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 599 ## - LOCAL NOTE |
|---|
| Local Note |
LULUS |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Government publications |
| Geographic subdivision |
Malaysia |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Md. Kashedul Wahab Tuhin, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Local Accession Number |
A000076432(PN), A000076433(PN) |
