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Brand Management : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT /

Noor Hasmini Abd Ghani,

Brand Management : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT / NOOR HASMINI ABD GHANI, MD. KASHEDUL WAHAB TUHIN - 147 pages ; illustrations 23 cm

ISBN: 9789672912040 RM 39.00

Subjects--Topical Terms:
Product management
Customer relations --Management
Branding (Marketing)
Government publications --Malaysia

Dewey Class. No.: 658.827

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