MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01287nam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000567526 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PPANPs |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180912125001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090428s2009 my | g | 001 0 may |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9830681505 (kkt.) : |
| Terms of availability |
RM78.00 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNM |
| Language of cataloging |
eng |
| Transcribing agency |
PNM |
| Modifying agency |
PPANPs |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
M 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
PAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parry, Mark E. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pengurusan pemasaran strategik : |
| Remainder of title |
pendekatan cara matlamat / |
| Statement of responsibility, etc. |
Mark E. Perry ; penterjemah Cheng Wei Hin ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Kuala Lumpur : |
| Date of publication, distribution, etc. |
2009 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuala Lumpur : |
| Name of producer, publisher, distributor, manufacturer |
Institut Terjemahan Negara Malaysia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
310ms. ; |
| Dimensions |
25cm. |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Siri eksekutif MBA McGraw-Hill |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Mengandungi indeks |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Terjemahan asal: Strategik marketing management / Mark E. Perry. -- NY : McGraw-Hill Co, 2002 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliografi: ms. 281-306 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheng, Wei Hin |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Siri eksekutif MBA McGraw-Hill |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Local Accession Number |
052205(PN),008947(PK1) |
