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Pengurusan pemasaran strategik :

Parry, Mark E.

Pengurusan pemasaran strategik : pendekatan cara matlamat / Mark E. Perry ; penterjemah Cheng Wei Hin ... [et al.] - Kuala Lumpur : 2009 - 310ms. ; illustrations 25cm. - Siri eksekutif MBA McGraw-Hill . - Siri eksekutif MBA McGraw-Hill .

Mengandungi indeks Terjemahan asal: Strategik marketing management / Mark E. Perry. -- NY : McGraw-Hill Co, 2002

Bibliografi: ms. 281-306

ISBN: 9830681505 (kkt.) : RM78.00

Subjects--Topical Terms:
Marketing--Management
Strategic planning
Management

Dewey Class. No.: 658.8

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