Haunted Empire : Apple After Steve Jobs / Yukari Iwatani Kane.

By: Kane, Yukari Iwatani [author.]Material type: TextTextPublisher: London : WILLIAM COLLINS, 2014Copyright date: ©2014Description: x, 371 pages ; 24 cm illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780007479146Subject(s): Apple Computer, Inc | Apple Computer, Inc -- Management | Computer industry -- United States -- ManagementDDC classification: 338. 7610040973 Summary: "Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products".
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Perpustakaan Awam Negeri Perlis
Pinjaman Dewasa
E - Pinjaman Bahasa Inggeris 338. 7610040973 KAN (Browse shelf(Opens below)) Available 0000545195
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Includes bibliographical references and index

"Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products".

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