TY  - BOOK
AU  - KOTLER, Philip
AU  - FAHEY, Liam, Somkid
AU  - JATUSRIPITAK, Liam, Somkid
TI  - The New Competition
SN  - 013612078X
U1  - 382.0952 KOT 
PY  - 1985///
CY  - New Jersey
PB  - Prentice-Hall,Inc
ER  -