TY  - BOOK
AU  - KOTLER, Philip
AU  - FAHEY, Somkid, Liam
AU  - JATUSRIPITAK, Somkid, Liam
TI  - The new competition
SN  - 0136121020
U1  - 382.0952 KOT 
PY  - 1986///
CY  - London
PB  - Prentice/Hall international
ER  -