Sany Sanuri Mohd Mokhtar, Dr.,

HALAL MARKETING : Concept and Strategies / SANY SANURI MOHD MOKHTAR, ANAM JAVEED, MUHAMMAD YAR KHAN - xiv, 145 pages : photographs ; 23 cm

Includes index

Bibliography: pages [127]-136

9789672486251 RM 40.50


Business--Religious aspects--Islam
Branding (Marketing)--Islamic countries
Halal food industry
Marketing--Religious aspects--Islam
Government publications--Malaysia

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