TY  - BOOK
AU  - Kane,Yukari Iwatani
TI  - Haunted Empire: Apple After Steve Jobs 
SN  - 9780007479146
U1  - 338. 7610040973 23
PY  - 2014///
CY  - London
PB  - WILLIAM COLLINS
KW  - Apple Computer, Inc
KW  - Management
KW  - Computer industry
KW  - United States
N1  - Includes bibliographical references and index
N2  - "Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products"
ER  -