TY  - BOOK
AU  - Lester,David
TI  - How They Started: How 30 good ideas became great global businesses 
SN  - 9789833832262
U1  - 658.11 23
PY  - 2011///?]
CY  - Petaling Jaya
PB  - Advantage Quest Publications
KW  - New business enterprises
KW  - Case studies
KW  - Brand name products
ER  -