TY  - BOOK
AU  -  Van Gelder,Sicco
AU  - Haniza Lockman,
TI  - Strategi Jenama Global: Membongkar Potensi Penjenamaan Merentasi Negara, Budaya dan Pasaran 
SN  - 9789830686561
U1  - 658.827  23
PY  - 2011///]
CY  -  Kuala Lumpur
PB  - Institut Terjemahan Negara Malaysia
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - Includes index
ER  -