Van Gelder, Sicco,
Strategi Jenama Global : Membongkar Potensi Penjenamaan Merentasi Negara, Budaya dan Pasaran /
Sicco Van Gelder ; penterjemah Haniza Lockman
- xxx, 314 pages ; 23cm
Includes index
9789830686561 RM 35.00
Brand name products--Planning
Branding (Marketing)
658.827