Kotler, Philip, <br/><br/>
SOCIAL MARKETING :  Influencing Behaviors for Good / 
Philip Kotler, Nancy R. Lee 
 - xii, 444pages. :  illustration ;  24cm. 
<br/><br/><label>ISBN: </label>9781412956475  RM104.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Behavior modification
<br/><br/><label>Dewey Class. No.: </label>