How they started global brandsbhow 21 good ideas became great global businesses 
[Edited by David Lester] 
 - 211p.  ill.  23cm. 
<br/><br/><label>ISBN: </label>9789833832019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827