TY  - BOOK
AU  - Lester,David
TI  - How they started global brands: how 21 good ideas became great global businesses
SN  - 9789833832019
U1  - 658.827 
PY  - 2011///
CY  - Petaling Jaya
PB  - Advantage Quest Publications
KW  - Brand name products
KW  - Branding (Marketing)
ER  -