TY  - BOOK
AU  - GOURVILLE, John T.
TI  - Problems and cases in health care marketing
SN  - 0072887761
U1  - 362.10688 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill / Irwin
KW  - QUELCH, John A.
KW  - RANGAN, V. Kasturi
KW  - Medical Care
KW  - Marketing
ER  -