Service marketing

By: RUST, Roland TContributor(s): ZAHORIK, Timothy L., Anthony J | KEININGHAM, Timothy L., Anthony JMaterial type: TextTextNew York HarperCollins College Pub. 1996Description: xx,508p. ill. 24cmISBN: 0673991458Subject(s): Customer Service | Service Industries -- MarketingDDC classification: R 332.632 SHE
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