THE AGE OF INFLUENCE : THE POWER OF INFLUENCERS TO ELEVATE YOUR BRAND / NEAL SCHAFFER
Material type:
TextPublisher: [New York, New York] : HARPERCOLLINS LEADERSHIP. [2020]Copyright date: ©2020Description: xix, 266 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781400216369Subject(s): Internet marketing | Branding (Marketing) | Success in business | Online social networks | Social mediaDDC classification: 658.872 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Perpustakaan Awam Negeri Perlis Pinjaman Dewasa | E - Pinjaman Bahasa Inggeris | E 658.872 SCH (Browse shelf(Opens below)) | Available | A000068011 | ||
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Book
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Perpustakaan Awam Negeri Perlis Rujukan Dewasa | R - Rujukan Bahasa Inggeris | R 658.872 SCH (Browse shelf(Opens below)) | Checked out Not For Loan | 01/03/2024 | A000068012 |
Includes bibliographical references (pages 245-258) and index.
Part One. Why Influencer Marketing? -- The Origins of Influence in the Modern World -- The Emergence of Digital and Social-And the Importance of Content -- Social Media Was Made for People -- How Visual Social Presents New Challenges to Businesses and New Opportunities to Influences -- Your Community Is Always a Subset -- Part Two. Understanding Influencers and the Ways You Can Engage with Them -- Understanding the Influencer Landscape -- The Employee as Influencer -- The Sixteen Different Ways to Collaborate with Influencers -- Part Three. How to Work with Influencers to Generate Massive Results -- To Buy or to Build -- Developing the Foundations of an Influencer Marketing Strategy -- The Art and Science of Influencer Identification -- Creating and Managing Influencer Relationships -- The Tools of the Influencer Marketing Trade -- Measuring Your Influencer Marketing ROI -- Part Four. Becoming an Influencer Yourself -- Why and How Every Business Should Become More Influential -- How to Become a Social Media Influencer Yourself -- Final Thoughts.
"If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover.
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