E-marketing (Record no. 92657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180605083808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040928 s uk engd |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAC |
| 001 - CONTROL NUMBER | |
| control field | X001179950 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273644270 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | R 658.8 MAC |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDONALD, Malcolm |
| 245 10 - TITLE STATEMENT | |
| Title | E-marketing |
| Remainder of title | Improving marketing effectiveness in a digital world |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Great Britain |
| Name of producer, publisher, distributor, manufacturer | Pearson Education Ltd. |
| Date of production, publication, distribution, manufacture, or copyright notice | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,163p. |
| Other physical details | ill. |
| Dimensions | 30cm. |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
| Price | 156.99 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WILSON, Hugh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
No items available.