Marketing management (Record no. 73456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180604132319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040928 s uk engd |
| 001 - CONTROL NUMBER | |
| control field | X000984485 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007114255X |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 GUI |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GUILTINAN, Joseph P. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York |
| Name of producer, publisher, distributor, manufacturer | The McGraw-Hill Companies |
| Date of production, publication, distribution, manufacture, or copyright notice | 1997 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | Strategies and programs |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
| Price | 42.00 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,463p. |
| Other physical details | ill. |
| Dimensions | 23cm. |
| 599 ## - LOCAL NOTE | |
| Local Note | Tanjong Malim |
| -- | n.s |
| -- | n.i |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MADDEN, Thomas J., Gordon W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PAUL, Thomas J., Gordon W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E - Pinjaman Bahasa Inggeris | Perpustakaan Awam Negeri Perlis | Pinjaman Dewasa | 04/06/2018 | 658.8 GUI | 000062895 | 22/02/1999 | 04/06/2018 | Book |