International advertising communicating across cultures (Record no. 51251)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180604123338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040928 s uk engd |
| 001 - CONTROL NUMBER | |
| control field | X000756873 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534192785 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | R 659.1 MUE |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MUELLER, Barbara |
| 245 10 - TITLE STATEMENT | |
| Title | International advertising communicating across cultures |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | CALIFORNIA |
| Name of producer, publisher, distributor, manufacturer | Wadsworth |
| Date of production, publication, distribution, manufacture, or copyright notice | 1996 |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
| Price | 0.00 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,340p. |
| Dimensions | 23cm. |
| 599 ## - LOCAL NOTE | |
| Local Note | Tanjong Malim |
| -- | n.s |
| -- | n.i |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | R - Rujukan Bahasa Inggeris | Perpustakaan Awam Negeri Perlis | Rujukan Dewasa | 04/06/2018 | R 659.1 MUE | 000409740 | 04/06/2018 | 04/06/2018 | Book |