BRAND MASTERY / (Record no. 196140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00899nam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PPANPs |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200609153804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110414s2011 my a e | 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789833789320 |
| Terms of availability | RM49.90 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNM |
| Transcribing agency | PNM |
| Language of cataloging | eng |
| Modifying agency | PPANPs |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.827 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | CHE |
| D; M; MR; R; Pt:; Crt | M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chee, Ken, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | BRAND MASTERY / |
| Statement of responsibility, etc. | KEN CHEE, ADAM WONG. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Kuala Lumpur : |
| Name of producer, publisher, distributor, manufacturer | Kanyin Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 238pages ; |
| Dimensions | 23cm. |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 599 ## - LOCAL NOTE | |
| Local Note | LULUS |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business enterprises. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship. |
| 9 (RLIN) | 118 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wong, Adam, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Local Accession Number | 0000564269(PN) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E - Pinjaman Bahasa Inggeris | Perpustakaan Awam Negeri Perlis | Pinjaman Dewasa | 05/03/2020 | 0000564269 | 658.827 CHE | 0000564269 | 05/03/2020 | 05/03/2020 | Book |