Strategi Jenama Global : (Record no. 186680)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01003nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PPANPs |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200303161810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190913s2011my my |||e0 d may d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789830686561 |
| Terms of availability | RM 35.00 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PPANPs |
| Language of cataloging | eng |
| Transcribing agency | PPANPs |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.827 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | VAN |
| D; M; MR; R; Pt:; Crt | M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Van Gelder, Sicco, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategi Jenama Global : |
| Remainder of title | Membongkar Potensi Penjenamaan Merentasi Negara, Budaya dan Pasaran / |
| Statement of responsibility, etc. | Sicco Van Gelder ; penterjemah Haniza Lockman |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Kuala Lumpur : |
| Name of producer, publisher, distributor, manufacturer | Institut Terjemahan Negara Malaysia, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2011]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 314 pages ; |
| Dimensions | 23cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 599 ## - LOCAL NOTE | |
| Local Note | LULUS |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Planning |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haniza Lockman, |
| Relator term | translator. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Local Accession Number | 0000539435(PN), 0000539436(PK1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M - Pinjaman Bahasa Melayu | Perpustakaan Awam Negeri Perlis | Pinjaman Dewasa | 18/09/2019 | 35.00 | 0000539435 | M 658.827 VAN | 0000539435 | 18/09/2019 | 18/09/2019 | Book | ||||||
| M - Pinjaman Bahasa Melayu | Perpustakaan Pekan Arau | Pinjaman Dewasa | 18/09/2019 | 35.00 | 0000539436 | M 658.827 VAN | 0000539436 | 18/09/2019 | 18/09/2019 | Book |