MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01255nam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PPANPs |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191230120233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101213s2011 my a e | 001 0 may d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789830686691 |
| Terms of availability |
RM30.00 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNM |
| Transcribing agency |
PNM |
| Language of cataloging |
eng |
| Modifying agency |
PPANPs |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
659.1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
GET |
| D; M; MR; R; Pt:; Crt |
M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gettins, Dominic , |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Kuasai Cara MENGHASILKAN IKLAN HEBAT : |
| Remainder of title |
Pelajari Peraturan Penulisan Iklan yang Tidak Bertulis / |
| Statement of responsibility, etc. |
DOMINIC GETTINS ; Penterjemah Othman Wagiman. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
Judul asal: |
| Title proper/short title |
How to write great copy : |
| Remainder of title |
learn the unwritten rules of copywriting |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Edisi kedua |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuala Lumpur : |
| Name of producer, publisher, distributor, manufacturer |
Institut Terjemahan Negara Malaysia , |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 188pages : |
| Other physical details |
illustration ; |
| Dimensions |
23cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| 599 ## - LOCAL NOTE |
|---|
| Local Note |
LULUS |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Form subdivision |
Handbooks, manuals, etc.. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertisers. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Othman Wagiman , |
| Relator term |
translator. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Local Accession Number |
0000516526(PN), 0000516527(PK1), 0000539444(PN), 0000539445(PC2) |
