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HALAL MARKETING : Concept and Strategies /

Sany Sanuri Mohd Mokhtar, Dr.,

HALAL MARKETING : Concept and Strategies / SANY SANURI MOHD MOKHTAR, ANAM JAVEED, MUHAMMAD YAR KHAN - xiv, 145 pages : photographs ; 23 cm

Includes index

Bibliography: pages [127]-136

ISBN: 9789672486251 RM 40.50

Subjects--Topical Terms:
Business--Religious aspects--Islam
Branding (Marketing)--Islamic countries
Halal food industry
Marketing--Religious aspects--Islam
Government publications--Malaysia

Dewey Class. No.: 658.80088297

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