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FANOCRACY : Turning Fans into Customers and Customers into Fans /

Scott, David Meerman,

FANOCRACY : Turning Fans into Customers and Customers into Fans / David Meerman Scott and Reiko Scott. - xvii, 282 pages ; 22 cm.

Indexes included

ISBN: 9780593084007 RM114.25

Subjects--Topical Terms: --Management.

Dewey Class. No.: 658.812

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