SOCIAL MARKETING :
Kotler, Philip,
SOCIAL MARKETING : Influencing Behaviors for Good / Philip Kotler, Nancy R. Lee - xii, 444pages. : illustration ; 24cm.
9781412956475 RM104.50
Social marketing
Behavior modification
SOCIAL MARKETING : Influencing Behaviors for Good / Philip Kotler, Nancy R. Lee - xii, 444pages. : illustration ; 24cm.
9781412956475 RM104.50
Social marketing
Behavior modification