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Problems and cases in health care marketing

GOURVILLE, John T.

Problems and cases in health care marketing - viii,440p. ill. 26cm.

ISBN: 0072887761 RM0.00

Subjects--Personal Names:
QUELCH, John A.
RANGAN, V. Kasturi

Subjects--Topical Terms:
Medical Care--Marketing

Dewey Class. No.: 362.10688

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